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Tired of technology getting in the way of your message?

Are you overwhelmed with social media, know you should start an email list but have no idea how, and feel resentful that your competitors shine on video?

Avoiding digital marketing may be costing you success.

But don't worry. With step-by-step tutorials to build a creative marketing toolkit, you can grow your audience, find your community, and reach your happy customers with your fantastic work.

Pre-Order Now

Before I started creating my own digital marketing...no one knew about my work.

I wanted to write, teach, and help my clients, but I didn't have an audience.

Even though I worked at a marketing agency for three years and have worked on people's websites for over a decade, when I put my work out there, no one responded.

I was so frustrated. I felt way behind my peers despite being "very online" for years.

I watched entrepreneurs I admire confidently talk about their books, course launches, and products on video and in newsletters, and seemingly effortlessly grow their businesses with as many clients as they could handle.

Meanwhile, I was sitting alone at my desk with the sound of crickets.

One day, I decided I needed to film a video. It was so hard. I was so awkward. I didn't post that first video (although I'm sharing it in this course for the first time, so we can cringe together!)

I learned how to be more confident in my speaking voice and more professional in my editing and graphic design.

I posted a one-minute video every day for months, improving my skills through practice.

I started an email newsletter which has grown into a publication and a community.

Through video, emails, and graphics, I have learned how to reach the people who I can help with my work.

I had to figure this out from scratch. But you don't have to. In this course, I've compiled my best techniques for authentic digital marketing which I learned from trial and error.

I will show you how to create your own digital marketing content to reach your audience, find your community, and grow your business.

And it will be much easier than figuring it out from scratch!

Pre-Order Now

Pre-order before April 22 to lock in the best deal

Only $48 today, but price will increase to $248 at launch

Pre-order now
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Course curriculum

    1. Welcome

    2. Videos, Writing, and Graphic Design Working Together to Advertise Your Work

    1. Three Types of Marketing to Consider

    2. What Kind of Marketing Content Resonates With You?

    3. What Should You Charge For: Free vs. Paid Content

    1. How to Set Up an Email List for Free

    2. How to Create a Working Lead Magnet or Freebie

    1. How to Use Canva Templates to Create Social Media Posts

    2. So, You Want a Free Website

    1. Filming Your First Video, Step by Step

    2. Check Out My First (AWKWARD) Video

    3. Using Body Language and Tone of Voice Effectively

    4. How to Share Your Writing with Videos

    5. Tips for Filming Outdoors

    1. Intro to Video Editing with CapCut

    2. More Videos, Less Time: Repurposing Content

    3. How to Post 5 Videos in 5 Minutes

About this course

Bonus template collections

This course includes plug-and-play templates that you can use to supercharge your online presence right away.

  • Video templates

    A perfect starting point for creating your own videos without having to film yourself.

  • Social media post templates

    Quickly customize templates to share testimonials, helpful advice, and your favorite resources while building awareness of your work.

  • Newsletter templates

    Newsletters are not just text! Use these simple templates to get set up with an attractive, ready-to-go publication.

It's scary to start creating videos.

But filming and editing can be simple and straightforward with our proven strategies.

Don't feel comfortable on camera yet? That's okay! Many styles of marketing videos don't require your face or voice. We'll cover how to make a testimonial video, an introduction with text bubbles, and how to use stock video clips.
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Proven, reliable methods.

Video can help you engage with and grow your audience.

  • Get your message out

    Learn how to create the specific types of videos most commonly used to sell products, services, books, and grow an audience.

  • More videos in less time

    Learn how to repurpose your content for multiple formats and platforms. You don't just have one YouTube video, you have shorts for TikTok, Instagram, and Facebook.

  • Demonstrate your expertise

    Learn how to share your knowledge and insights to impress your audience and attract new followers.

Grow your public speaking skills.

Confidently share your great work with more interested people.

From an elevator pitch to a conference talk to a podcast interview, the skills you gain by learning to speak comfortably on video will help you broadcast your message to all kinds of audiences.
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What you will learn:

Easy-to-follow lessons guide you through creating your own compelling videos for marketing your work and growing your audience.

  • If you've never filmed yourself before, we'll walk through the process very gently, step-by-step.

  • Focused editing tutorials will show you only what you need to know to make great-looking, straightforward videos.

  • After you start posting your videos, we'll cover engagement, content moderation, and a holistic approach to staying comfortable online.

We love inclusive, respectful content.

Learn to create useful, entertaining content that lifts all of us up instead of tearing some of us down.

Whether or not you're a creator from a marginalized community, we'll talk about what it's like to be online if you're LGBTQ+, Black, Indigenous, a person of color, neurodivergent, fat, and/or disabled. We'll cover strategies for content moderation, engagement, and self-care.
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Meet your instructor:

Rey Katz

Rey Katz has taught creative nonfiction writing and martial arts, and is now sharing insights gained from years of digital marketing strategy and development for clients. With a physics degree from MIT and bylines in Popsugar, Catapult, and other publications, Rey brings straightforward analysis to helping your writing career and business grow through simple, inclusive content strategy that works for you and your audience and community.

Testimonials:

Feedback from previous courses

“The weekly reading assignments were all terrific. I found them all to be interesting, insightful and helpful inspiration for my own work. I often shared the essays with friends. Rey's feedback was always very supportive and helpful.”

Former student in Creative Nonfiction class

“The only complaint I have is I wish it was a longer course! That isn't to say I thought the class wasn't worth the value, knowing what I know now I would have paid more for a longer course because I enjoyed it that much.”

Former student in Creative Nonfiction class
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  • Person with dark hair, dark skin, and a green shirt appears to dance on a phone screen recording video.
  • Person with light skin and light facial hair speaks into a smartphone recording video.

Coming soon!

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